Is that a word?

OK, so I did just make it up. But - on a whim - I Googled it. And "ideationizing" has actually been used before. Here is the citation:

Association, American Medical. Archives of neurology and psychiatry. American Medical Association, 1921.

Although in the context of the article it appears to mean, "thinking up new stuff to say just for the heck of it." which seems to be exactly what bloggers do. I just do it naturally, without even trying. Besides, as Erin McKean says in her 2007 TED talk, there is no such thing as a word that isn't a word. She even made a cool new web site, called Wordnik, to prove it.